Logona and Sante Natural Cosmetics - Logona & SANTE

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Logona & SANTE

The German natural product industry enforces its own high standards

Despite the sometimes intense competition, German manufacturers of natural personal care products have recognized that common interests and values bind them strongly. For example, they have adopted a common definition for the term “natural”, as it applies to personal care products. Moreover, they have accepted a tough (and costly) enforcement mechanism, overseen by the trade association BDIH. The BDIH “Certified Natural” seal of approval is awarded only to products evaluated by independent laboratories for compliance to the established natural guidelines. This successful program has greatly increased consumer confidence in the term “natural”.

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Government controls protect consumers

Active media role increases consumer confidence

The German consumer enjoys a high level of accessible, quality information to assist in evaluating products. For example, the monthly magazine, ÖKO-TEST, publishes critical reviews of consumer products from natural and environmental standpoints. It analyzes leading brands from both the natural and conventional marketplaces in terms of ingredients, packaging, performance and price. The magazine has been a leading factor in increasing German consumer awareness, manufacturer responsibility, and product quality.

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SANTE - Experience Natural Styling

SANTE Naturkosmetik fulfils the highest standards required of modern, natural and particularly hypoallergenic cosmetics. The gentle utilization of active plant substances and treatments, combined with the newest findings of the cosmetics industry, ensures the creation of products that provide long-term care and protection, allowing you to experience natural styling every day.

Trust in Nature

SANTE Naturkosmetik is a special type of treatment with carefully selected, natural active plant substances such as plant oils and extracts from organic production or collection in the wild. The special combination of botanic substances, comprehensive tests on effects and allergic reactions and optimally harmonized recipes form the basis of the holistic SANTE beauty concept for skin, hair and nails.

SANTE does not, on principle, use any ingredients with known potential to cause allergies. Special attention is also paid to the purity and hypoallergenic properties of the raw materials used as SANTE Naturkosmetik is specifically aimed at the needs of those with skin that is susceptible to allergies. The soothing effect and pleasant feel of all the products is tested and confirmed regularly by voluntary testers attended by dermatologists.

The development and production of SANTE Naturkosmetik is based on the responsible treatment of natural resources and of people. All products are manufactured taking comprehensive quality criteria into account. This includes the careful selection of raw materials and the processing of these materials to preserve their properties as well as the use of environmentally friendly packaging and conscientious quality controls.

We respect the needs of the environment and are active in the protection of animals and the preservation of the world as a whole.

"Controlled Natural Cosmetics"

Besides the many ecological test awards the majority of SANTE products already conform to the strict criteria for "controlled natural cosmetics" in accordance with the BDIH regulations. Contact us for the full catalogue of BDIH criteria for "controlled natural cosmetics" or read it on the Internet under www.kontrollierte-naturkosmetik.de. Unlike the American FDA, which also establishes rules for ingredients in personal care products, German governmental agencies enforce their rules rigorously. For example, government agents visit manufacturers regularly to inspect manufacturing procedures, and to take product samples for testing. The testing includes checking the accuracy of ingredient declarations printed on packaging. As a result, fraudulent ingredient listings have been practically eliminated. By contrast, accepting the truthfulness of American personal care products requires from the consumer a leap of faith in the honesty of the manufacturer.

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LOGONA History

The story of LOGONA is closely associated with the rise of the German natural marketplace, where the company today serves as a leading supplier of natural personal care products. During the 1970s, a wave of environmental consciousness and activism rolled through Europe , giving life to many alternative enterprises and political groupings. Organic agriculture, renewable energy and environmental responsibility became the watchwords of this movement. In 1975 in Hanover,

Germany , a group of friends opened a shop featuring the few available products that fit the values of this new, green alternative movement. To expand their store’s selection, this “Lorien Goods” group began to import products, and then to wholesale these products to other stores. In 1977, they tried their hand at manufacturing simple bodycare products, and the LOGONA idea was born.

Bodycare products manufactured and packaged from a broad ecological standpoint resonated with a growing number of consumers. The product line has steadily expanded over the years to meet growing consumer interest. Today over 200 natural personal care and cosmetic products carry the LOGONA label.

Strict ingredient quality standards have always been fundamentally important to LOGONA product formulation and manufacturing. LOGONA products utilize the highest quality, natural raw materials, such as premium vegetable oils and waxes, herbal extracts and floral distillates derived from organic agriculture and wildcrafting.

Aside from rigorous ingredient standards, LOGONA products must also conform to industry leading ecological standards regarding minimal resource consumption during manufacturing, and minimal and recyclable packaging for the finished products.

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Quality creates Trust

Manufacturing personal care products without synthetic preservatives requires especially careful procedures to handle both raw materials and finished products. Only the slightest contamination can ruin an entire production run. LOGONA utilizes GMP (Good Manufacturing Practice), the pharmaceutical production standard, to guide its manufacturing. In spring of 1999, LOGONA successfully completed an “Environmental Audit” of its entire operation, conducted under mandate of the German federal government.

More than 30 Years Continuity and Competence

Despite its steady growth, LOGONA has remained true to its founding principles. Many personnel from those early days still work with the company today. The collectively organized LOGONA employs more than 140 full time employees, and places special emphasis on social responsibility and fairness towards employees and community.

LOGONA product quality standards have continually improved to correspond with advances in manufacturing know-how and more rigorous ingredient standards. No advance in product quality, however, has come at the cost of the company’s steadfast commitment to environ-mental responsibility. The goal to make quality personal care products with minimal impact on the planet and its resources remains foremost.

Why German personal care products anyway?

Manufacturing personal care products and cosmetics using natural, herbal ingredients has very deep roots in

Germany . Long before the beginnings of LOGONA, German companies led the world in terms of both quantity and quality for these products. The relatively new generation of German natural manufacturers, among which LOGONA still counts itself, stands firmly on the shoulders of this tradition.

Strong competition increases quality and stimulates innovation

Many strong natural brands of personal care products thrive in

Germany, and new companies emerge with new brands every year. This large group of suppliers, competing for the same consumers with similar arguments for similar products, has helped create a very vibrant market. To succeed, a supplier must first meet the high quality standards of the competition. The products must also perform well to meet consumer expectations. Finally, to remain successful, a German supplier must continually innovate and keep pace with market developments.

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