Blended in the pristine bushland near beautiful Sydney, Australia, The Purist Company brings you the [A’kin] and [Al’chemy] collection of naturally inspired hair, skin and body care products. Created in Natures Healing Garden and carefully crafted in Australia we blend the purest botanical actives to deliver the ultimate in radiant health and natural beauty.

[A'kin] and [Al'chemy] products are formulated free from sulfates, ethoxylates, parabens, propylene glycol, petrochemical cleansers, silicones, phthalates, mineral oils, DEA and artificial colours.Our products are ingredient rich, vegan, using certified organic ingredients where possible, 100% natural botanical aromatherapy and formulated without animal ingredients or animal testing.

[A'Kin] history

In 1987, Will Evans began manufacturing personal hair and skin care products. Will’s vision was to develop pure, effective, luxurious hair and skin care products from natural ingredients.

One year later Will launched the ‘Ultra Natural’ hair care range into health food stores in WA and NSW. In response to customer demand for a more effective pure range of haircare products, [Al’chemy] was developed and test marketed in Western Australia. The new brand quickly grew from loyal customers who wanted less chemicals in their life and in 1994 [Al’chemy] was launched Australia-wide.

Will then moved from Perth to Sydney and established The Purist Company in 1997 from a small factory in Katoomba in the heart of the Blue Mountains. During this time, Will experimented and refined his formulations until he was satisfied that The Purist Company products combined the latest in scientific knowledge with the best ingredients nature can supply. In 1998, body washes were launched into the Australian marketplace. Easy to use and gentle to the skin, the body wash was developed to replace soap and to be versatile enough to be used as a shower gel, bubble bath and a gentle wash for delicate clothing.

In 2002 the [A’kin] brand was launched and a variety of [A’kin] skin care products were sold in pharmacies and health food stores. With the ever increasing demand for natural and safe products, The Purist Company expanded its distribution base to include TVSN (Australia’s Television Shopping Network), spa retreats, online stores, complementary medical practices and beauty and hairdressing salons.

In 2004, The Purist Company spread to international markets and today exports to the UK, Hong Kong, Korea, New Zealand, Singapore, Taiwan, Ireland, Dubai, Malaysia and the USA with a view to expanding to new markets in the future.

In 2006 The Purist Company launched in selected David Jones stores Australia-wide.

The Purist Company continues to evolve by launching new innovative products. In 2009 we have launched two new complete ranges - [A'kin] pureBaby and [A'kin] pureMAN.